In an unassuming building in the Strip District, vXchnge’s data center was a whirl of fans, blusters of hot and cold air, blinking lights from computer servers stacked in cabinets. Those cabinets formed rows and the rows filled the area of three basketball courts — all part of the careful storage of information from financial institutions, health care giants and other businesses that outsource the safe keeping of their data in “cloud” storage.
Bloomberg New Energy Finance (BNEF) has done a 25-year projection of global energy markets. I'll hold my nose about the timeframe—a lot can happen in over two decades—but the forecast says there are a whopping eight (8) major trends that are shifting the market. You may get a green data center in a decade not because you planned it, but due to the continued proliferation of renewable power around the globe.
Whatever Apple does is treated as something amazing. Even if it’s something utterly mundane. Take the reactions to Apple’s announcement that it will become an energy supplier. It’s been hailed as a welcome source of income for Apple, and a stabilizer to the company’s fluctuating stock valuation.
There is a persistent myth that U.S. corporations oppose green initiatives. To the contrary, many are embracing a green future and reduced carbon footprints as profitable strategic investments. According to the Rocky Mountain Institute, a clean-energy think tank, U.S. companies bought nearly three times as much solar and wind power under long-term contracts in 2015 as they did in 2014. How significant is that?
Apple has created an energy company called Apple Energy LLC so it can sell energy generated by renewable-energy plants it has invested in around the US, including utility-scale solar installations and fuel-cell plants that convert biogas to energy.